Free to connect · Works in ChatGPT and Claude
Let ChatGPT and Claude watch Instagram Reels
ChatGPT and Claude can't open an Instagram Reel on their own: paste a link and all they get is the address. Connect Brika and they can watch it. Brika watches the first 30 seconds of any public Reel, with sound, and gives your AI the hook, pacing, on-screen text, audio, key moments and what to change, so its answer is about what's actually in the video.
Free plan: the hook of 2 Reels a week. Paid plans: the full breakdown, from 3 Reels a week on Plus.
Hook: strong. The first frame already shows the finished result, with the text "3 ingredients, 5 minutes" on screen, so the payoff is clear before anyone decides to scroll.
Where it slips: around 0:08 the cuts slow down while the creator explains, which is the most likely point people leave.
Change next time: keep the result-first opening, and cut the explanation at 0:08 to a single line of text over the next shot.
Example answer. Your AI writes its own words from what Brika saw.
Why can't ChatGPT or Claude watch a Reel by themselves?
Instagram blocks automated visitors from opening Reels, and a link isn't a video. When you paste a Reel link into a chat, the AI either says it can't open it or guesses from the caption. Brika fetches the public Reel, watches the frames and listens to the sound, then sends your AI a description of what happens, second by second. Your AI does what it's good at, explaining and writing, from real observations instead of guesses.
What your AI gets back
Every watch covers the first 30 seconds of the Reel, where most people decide to keep watching or scroll.
The hook
What's on screen and what's said in the first seconds, with a strong, okay or weak verdict and why.
Pacing
How fast the cuts come and where the Reel slows down or speeds up.
Text on screen
The words people read, and whether they help or get in the way.
Audio
What's said, the music and how the sound carries the Reel.
Key moments
Timestamped beats in the first 30 seconds, like the reveal or the point people might scroll away.
What to change
Concrete changes to make on your next Reel, each about a different part of it.
Set it up in 3 minutes
Works in Claude, Claude Desktop and ChatGPT. Everything goes through a sign-in window, so there's no key to copy. The MCP server URL is the same for everyone:
https://www.brika.ai/api/mcp- 1
Connect Brika to your AI
In Claude, click "Add Brika to Claude" or go to Settings, Connectors, Add custom connector. In ChatGPT, turn on Developer mode in Settings, Security and login, then create an app with the MCP server URL https://www.brika.ai/api/mcp.
- 2
Sign in to Brika
Your AI opens a Brika window. Sign in with Google or email and click Allow access. There's no key to copy. No account yet? Sign up free from that window.
- 3
Paste a Reel link in the chat
Ask something like "Watch this Reel and tell me why the hook works" with a public Instagram Reel link. Your AI calls Brika, Brika watches the Reel, and your AI answers from what was actually on screen.
Cursor, config files and API keys are in the full setup guide.
Things to ask once it's connected
Your AI decides when to call Brika. Mention a Reel link and ask it to watch.
- “Watch this Reel and tell me why the hook works: [Reel link]”
- “Watch my last Reel and write 3 stronger hooks for it: [Reel link]”
- “Watch this competitor's Reel and turn it into a script for my niche: [Reel link]”
- “Watch these two Reels and tell me which opening is stronger, and why: [link 1] [link 2]”
- “Watch this Reel, then plan my next 3 posts around what worked: [Reel link]”
How many Reels a week
Connecting your AI is free on every plan. The weekly count is shared with the Reel Analyzer on brika.ai and resets every Monday (UTC). A Reel Brika already watched in the last 30 days doesn't use another one.
| Plan | Price | Reels a week | What your AI gets |
|---|---|---|---|
| Free | $0 | 2 hook checks a week | The hook: what's on screen, what's said and a strong, okay or weak verdict |
| Plus | $9/mo | 3 full watches a week | The full breakdown: hook, pacing, on-screen text, audio, key moments and changes |
| Growth | $17/mo | 10 full watches a week | The full breakdown: hook, pacing, on-screen text, audio, key moments and changes |
| Pro | $39/mo | 30 full watches a week | The full breakdown: hook, pacing, on-screen text, audio, key moments and changes |
| Agency | $99/mo | 100 full watches a week | The full breakdown: hook, pacing, on-screen text, audio, key moments and changes |
Questions
Can ChatGPT watch Instagram Reels?
Not on its own. Instagram doesn't let ChatGPT open a Reel, so pasting a link only gives it the address, not the video. Once you connect Brika as an app in ChatGPT, it can: Brika watches the first 30 seconds of the Reel, with sound, and hands ChatGPT what happens on screen, so its answer is about the actual video.
Can Claude watch videos or Reels?
Claude can't open an Instagram link by itself. Add Brika as a connector in Claude (one click with the "Add Brika to Claude" button) and Claude can watch any public Instagram Reel through Brika. The connector also shows up in Claude Desktop on the same account.
Is it free?
Yes. Connecting Brika to ChatGPT or Claude is free on every plan. On the Free plan Brika checks the hook of 2 Reels a week. Paid plans get the full breakdown: 3 Reels a week on Plus ($9/month), up to 100 on Agency.
Which Reels can it watch?
Any public Instagram Reel, yours or anyone else's. It can't watch Reels from private accounts, photos, or Stories. A share link from the Instagram app works too.
Does watching the same Reel twice use two watches?
No. Once Brika has watched a Reel, it keeps the result for 30 days, and asking about that Reel again doesn't use another watch. If a watch fails, it isn't counted.
Is it the same allowance as the Reel Analyzer on brika.ai?
Yes. Watches in ChatGPT or Claude and on the Reel Analyzer come out of one weekly count, which resets every Monday (UTC).
Does Brika post anything or log in to my Instagram?
No. Brika never posts, comments or logs in to Instagram for this. It only watches public Reels you send it.
What does Brika see from my chats?
Only what the tool needs: the Reel link your AI sends. Brika logs which tool ran and when, not your messages. You can disconnect every AI app at any time from Brika's settings.
What else can my AI do once Brika is connected?
Read your Brika watchlist and each creator's growth, see which posts did best compared with each creator's usual, read your weekly content plan or build a new one, find good times to post, and add a creator to your watchlist from the chat.
Rather not use a chat?
The same watch runs on Brika's free Reel Analyzer: paste a link, tick "Let Brika watch the Reel" and get a full report in your browser.
Open the Reel Analyzer