Upload your Instagram Insights screenshots and get three calculated scores, not an AI's guess, plus a plain-English breakdown. Free, no account required.
I quit my 9-5. Here's week one 18.4K
@maya.creates
Week one of doing this full time. What would you want to see next?
Original Audio · maya.creates
Viral Performance · vs all ReelsExample
42.0/100Moderate
Views
18,400
Engagement
2.1%
Skip rate
71%
Avg watch time
7s
What worked
The viewers who got past the hook stayed and engaged: 2.1% of views liked or commented.
What held it back
71% of viewers swiped before second 2. Most of your audience never reached the actual content.
Retention Curve
Viewers drop here
1
Do this next
Open on the result, not the setup. Try: “This got me fired” instead of a 4-second intro. Viewers need a reason to stay in the first half-second, not a preview of what's coming.
We'll read the caption, thumbnail, and public stats. For skip rate, watch time, and audience data, add your Insights screenshots below.
Free · no signup required for your first analysis
Example numbers.
New in Brika
See which posts beat their usual, and why.
Every post from the creators you track in the last 30 days, on one map against each creator's usual. See which formats and days win, open the posts that broke out, and add what works to your plan. The map is free on every plan.
Brika tracks follower snapshots every day, surfaces top-performing posts in your Content Radar, and generates a weekly AI content plan built from what's winning in your niche.
It's a tool that turns your Instagram Reel's Insights screenshots (or a public Reel link) into three deterministic scores — Viral Performance, Content Quality, and Viral Potential — plus a plain-English explanation of why it performed that way and what to try next. Free, no account required.
Is this Reel analyzer free?
Yes. The AI Reel Analyzer is completely free to use with no account required. You can analyze one Reel per session; a free Brika account gives you 2 analyses a week, and paid plans raise that to between 10 and 100 a week.
Do I need an account?
No. The analyzer works with no signup. An account is only needed for creator tracking, watchlists, and the Content System.
What screenshots do I need from Instagram Insights?
Upload up to three screenshots from Instagram's native Reel insights: the Overview tab (views, reach, watch time), the Engagement tab (likes, comments, shares, saves), and the Audience tab (demographics, traffic sources). At minimum, the Overview screenshot is required.
What Instagram Reel metrics does the AI analyzer look at?
The analyzer reads your Reel's Overview, Engagement, and Audience insight screenshots. It extracts views, accounts reached, average watch time, follows from reel, profile visits, likes, comments, shares, saves, skip rate, follower vs non-follower split, top age group, gender split, top country, and top traffic source.
Enter any public username to instantly calculate their engagement rate, average likes, comments, and posting frequency, benchmarked against the Instagram average.
See exactly when any Instagram or TikTok creator posts. Analyze their most active days, peak hours, and weekly posting rhythm, with a full calendar and heatmap.
