How viral did your Reel actually perform?

Upload your Instagram Insights screenshots and get three calculated scores, not an AI's guess, plus a plain-English breakdown. Free, no account required.

42Hook score
Weak hook

71% of viewers swiped before second 2

Most of your audience never reached the actual content.

AI Summary

This Reel reached a modest audience with a weak hook holding it back. Fixing the first two seconds is the single biggest lever here — everything else (retention, saves, comments) depends on viewers actually staying past it.

Views
18.4K
Engagement
2.1%
Comments
0.3%
Content QualityModerate
58
Viral PotentialLow
34
Fix it next time

Open on the result, not the setup. Try: “This got me fired” instead of a 4-second intro. Viewers need a reason to stay in the first half-second, not a preview of what's coming.

We'll read the caption, thumbnail, and public stats. For skip rate, watch time, and audience data, add your Insights screenshots below.

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How the AI Reel Analyzer works

Where do I find these screenshots?
1

Profile → Reels → ⋯ → Insights

2

Screenshot any tab, upload above

What every analysis includes

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Frequently asked questions

What is Brika's AI Reel Analyzer?

It's a tool that turns your Instagram Reel's Insights screenshots (or a public Reel link) into three deterministic scores — Viral Performance, Content Quality, and Viral Potential — plus a plain-English explanation of why it performed that way and what to try next. Free, no account required.

Is this Reel analyzer free?

Yes. The AI Reel Analyzer is completely free to use with no account required. You can analyze one Reel per session; Brika account holders get unlimited weekly analyses.

Do I need an account?

No. The analyzer works with no signup. An account is only needed for creator tracking, watchlists, and the Content System.

What screenshots do I need from Instagram Insights?

Upload up to three screenshots from Instagram's native Reel insights: the Overview tab (views, reach, watch time), the Engagement tab (likes, comments, shares, saves), and the Audience tab (demographics, traffic sources). At minimum, the Overview screenshot is required.

What Instagram Reel metrics does the AI analyzer look at?

The analyzer reads your Reel's Overview, Engagement, and Audience insight screenshots. It extracts views, accounts reached, average watch time, follows from reel, profile visits, likes, comments, shares, saves, skip rate, follower vs non-follower split, top age group, gender split, top country, and top traffic source.

See the full FAQ →

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