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The typical Instagram creator in our data gets 0.88% engagement per post. It falls steadily as accounts grow: 1.47% for 1K to 10K followers, 0.26% for 1M+.
503
public creators
11,496
posts in the last 12 months
0.88%
median engagement rate
13 November 2026
last updated
Engagement rate by follower count
Median engagement rate per post for each account size. The range underneath is the middle half of creators in that group.
1K to 10K1.47%Typical range 0.52% to 4.47% · 268 creators
10K to 50K0.72%Typical range 0.22% to 2.45% · 95 creators
50K to 100K0.52%Typical range 0.13% to 1.65% · 31 creators
100K to 500K0.50%Typical range 0.12% to 1.56% · 52 creators
500K to 1M0.29%Typical range 0.11% to 0.68% · 26 creators
1M+0.26%Typical range 0.06% to 0.71% · 31 creators
Engagement rate by post format
Reels, carousels and single-image posts from the same creators, compared on the same measure.
Reels0.86%7,350 posts from 483 creators
Carousels0.62%2,581 posts from 373 creators
Single images0.25%1,565 posts from 258 creators
Engagement rate by day of the week
The best day (Sunday, 0.84%) and the worst (Tuesday, 0.64%) are 0.20 points apart, so the day you post matters far less than format or account size. Days are in UTC.
Monday0.70%
Tuesday0.64%
Wednesday0.68%
Thursday0.71%
Friday0.67%
Saturday0.64%
Sunday0.84%
How we calculate this
- Engagement rate per post is likes plus comments, divided by the account's current follower count.
- We take each creator's median across their posts from the last 12 months, then the median across creators.
- Creators need at least 1,000 followers and 3 posts in that period. Groups with fewer than 10 creators are left out.
- The data covers public Instagram accounts that Brika users track, so it leans toward the niches they follow. It is not a random sample of Instagram.
- Figures are recalculated every day and contain no individual accounts.
- You can reuse these figures with credit to Brika and a link to this page, under CC BY 4.0.
How does your account compare?
Check any public account against these numbers with the free engagement rate calculator, or track creators daily with Brika.